Easter Campaign for CC Vest 2024
Art direction by Ludvig Bruneau Rossow at Iterate, campaign by Spoon Agency.
Task: create 3 drawings for the marketing of the Easter campaign at CC Vest, a high-end shopping mall in Oslo, Norway. The images should feature a happy family, a person doing winter-sport and a simple landscape with lots of room for the agency to add text. They should look good with the logo of the mall overlayed on it, and match brand colours.
The illustrations was featured on their main web page and on very large physical banners adorning their mall. Details from the art was used as background for social media posts.
the brief; in Norway, easter means skiing, eating oranges in the sun and spending time with family.
some photos from the work process;
from rough sketching and experimenting with different materials..
..to meticolous tracing to get every detail just right.
